We envision this website as the gateway to the community where behind-the-scenes footage and information about the Grumpy Capy™ universe can be shared. One of the main objective of the website launch was to build a trusting relationship with the fans so this platform could be used as a hub to interact and give them access to exclusive offers, events, and content that they cannot get in the others brand channels (social media).

The website aims to provide a warm and welcoming environment where potential clients can enjoy content and learn more about the Grumpy Capy™ brand and NFT industry at their own pace. Users will browse different aspects of the project’s narrative and learn more about how it works. A big design challenge for this project was finding a way to feature the entire collection (10,000 NFTs) engagingly while maintaining a clear and consistent visual identity for the brand. We opted for a site design that focuses more on visual storytelling and incorporates animated sequences that allow the user to explore each character’s unique personality in a dedicated and filtered gallery. Besides the challenge of the website design, the art of the collection, the characters, the story , and the brand ID (from pallets to typography) were built up from zero, allowing us to create a cohesive and tailored visual universe from scratch.